Why Your Income Dropped After Your Best Month Ever
I was inspired to make this blog post after reading applications from entrepreneurs interested in working with me. A lot of them have hit 5 figure months, but afterwards their income has dropped.
Normally, it’s happening after their best month after. Or maybe you keep your new income level sustainable for a while and THEN it drops. Either way… if you’re stuck in an income dip - I want to break down the 5 main reasons why this happens and how you can prevent it.
Listen to the 5 reasons in the podcast:
Or if you prefer to read, we've transcribed everything for you here:
You Hustled Too Hard
You hustled your ass off to hit the new income level and it’s not sustainable. I’ve done this so many times. You push REALLY hard to hit the goal, you hit it, but then by the next month you’re exhausted and wondering how you can do it all over again.
The first thing that comes to mind when I share this is January 2017. I was one year into my business and I committed to doing this big launch. $20k months were starting to become normal for me. But January was an $80,000 month in sales and $59,000 in cash.
I wrote emails every single day, livestreams, sales calls, 3-4 posts a day. It was a lot. I even remember telling a friend I was exhausted and that I didn’t even want to finish the launch - she thought I was CRAZY because everything was working so well.
And then I didn’t even celebrate the month because as soon as I hit those numbers I was thinking, how am I going to keep this up now?!
The number #1 thing you need to learn to scale your income is how to do less while earning more. That’s exactly what I teach you in 6-Figure Flow. The process I break down is exactly what has my clients signing $10k and $10k clients and even scaling from $10k - $60k months while working less.
You Sold Something That Overbooked You
I see this all the time with coaches who are selling group programs, masterminds, or courses. They give bonus 1:1 time.
Somebody will sell a course for $1,000 and they give a free session with the course before time runs out. And their goal is 20 people. But now you have 20 hours of private coaching, plus you probably still need to build the course, and respond to comments in the group, and actually show up for the group calls. #overbooked
When you do that, the problem is, what are you going to sell next month to make money? If you don’t have the time, you obviously can’t take on more clients, build a new course or probably even find the energy to market yourself.
With The Flow Method, you only ever have 2 programs and that’s all you need to sell to hit $20k-$50k months.
Tip: Ask yourself, when I hit this goal, what is my calendar going to look like?
You’re Not Using Sustainable Strategies
During my January 2017 launch, I was posting multiple times a day, doing tons of sales calls, livestreaming, AND a webinar every week. It was too much - hours and hours of work every single day.
The actual program I was selling could have been sustainable and scalable. But the strategies I was using to sell it was not.
I now refused to use strategies that are not scalable. My team and I have put systems in place where I never have to actively sell again. I don’t have to push and hustle to hit my monthly goals. Imagine how that would change your life if you never would have to hustle to sell things again.
Ask yourself this - are the strategies you’re doing day to day right now things you can see yourself being able to keep up consistently for the next 10 years?
You Didn’t Have a Long-Term Why
What was your why hitting your best month ever? Was there some level of urgency for you to hit that goal? Taxes, moving, a trip you really wanted to take, proving yourself to someone?
When I talk to entrepreneurs who have hit their best month ever but then saw their income dip down then usually had a strong piece of urgency pushing them to hit it. And then once fulfilled, their income went back down because they didn’t NEED it.
Look at your income goal… WHY do you want it? WHY do you NEED it? You have to find either a new short term why to get you back hitting those big numbers or a long term why that can stick with you and allow you to push yourself (energetically) to hit new income levels over and over.
You’re Thinking Too Small
Most entrepreneurs are thinking about the short term, about monthly goals. And as a business owner, it’s time to start thinking bigger.
If what you’re doing today doesn’t support your business in 90 days, don’t do it.
Your monthly income doesn’t matter. What matters is that you’re thriving consistently. Stop thinking month to month. Where do you want to be in 90 days? Where do you want to be in a year?
About 10 months ago, I hit my breaking point. I always overbooked myself, I used really unscalable strategies, I was thinking month to month. I still was hitting six figures but about ¾ of the way through my second year, I hit my breaking point. I had gained over 30 pounds, it was affecting my relationship, and I just wasn’t happy.
I vowed to never sacrifice my relationship, my health or my life in order to hit monthly goals ever again.
I focused on what mattered to me. And what I really valued. I wanted time freedom, I wanted family, I wanted my health. So I committed. I will not let my financial goals get in the way of my values.
What I experienced was something so different from what I thought was going to happen. I thought my income would dip. But it didn’t. I actually started seeing $60k months for the first time ever.
I haven’t felt burnt out from hustling. I haven’t overbooked myself. All of my relationships are improving.
I share this with you because it is so possible for you too. I just want you to take a second and think about your values. What needs to change? If I want to increase my income and not sacrifice my values, what needs to happen?
The answers are there for you too.
To no more sacrifice,
PS: At the end of the podcast I mentioned my free guide, 4X Your Income in 90 Days. You can download that here by clicking the button below.